Ravi Mehta
Former CPO at Tinder · EIR at Reforge · ex-Facebook, Tripadvisor
Product leadership44k33k
Influencer strategy + execution for B2B SaaS
AI made content
abundant.
Trust got expensive.
Paid efficiency is dropping. Cold email and branded content get tuned out. In the AI era, you win by borrowing trust from people your buyers already follow. We match you with the right creators and run the program end to end.
Resonant is an end-to-end influencer agency for B2B SaaS. We connect brands with vetted technical voices on LinkedIn, Substack, X, and YouTube — and run the campaigns end-to-end.
Built by a tech influencer, a marketing leader, and a performance marketer.
In 30 seconds
Resonant, in three lines.
What it is
Resonant is an end-to-end influencer agency for B2B SaaS. We connect brands with vetted technical voices on LinkedIn, Substack, X, and YouTube — and run the campaigns from brief to attribution.
Who it’s for
B2B SaaS, developer tools, AI infrastructure, and product-led companies that need to reach builders, founders, and technical decision-makers.
How it works
Tell us your goals. We match you with creators whose audiences fit, brief them, run the campaign, and report on performance — end to end.
Featured from our network
Vetted, not scraped.
Every creator on Resonant is hand-picked for technical credibility, audience quality, and the willingness to say no to work that doesn’t fit. We’d rather start narrow than scale noise.
Crystal Widjaja
Reforge EIR & angel investor · ex-Gojek SVP Growth, Kumu CPO
Growth & data91k21k
Dan Olsen
Author of The Lean Product Playbook · ex-Intuit, NetSuite
Lean product65k
Nesrine Changuel
Author of Product Delight · ex-Google, Spotify, Microsoft
Product delight20k1.1k
Oji Udezue
Co-founder at ProductMind · ex-Twitter VP Product, Calendly CPO
Product leadership17k5k
Ravi Mehta
Former CPO at Tinder · EIR at Reforge · ex-Facebook, Tripadvisor
Product leadership44k33k
Crystal Widjaja
Reforge EIR & angel investor · ex-Gojek SVP Growth, Kumu CPO
Growth & data91k21k
Dan Olsen
Author of The Lean Product Playbook · ex-Intuit, NetSuite
Lean product65k
Nesrine Changuel
Author of Product Delight · ex-Google, Spotify, Microsoft
Product delight20k1.1k
Oji Udezue
Co-founder at ProductMind · ex-Twitter VP Product, Calendly CPO
Product leadership17k5k
The moment
Every channel is getting harder.
AI is making it worse.
01
Paid is crowded. Brand content is ignored.
Paid channels are expensive and getting more competitive. Brand content is easier than ever to produce — and easier than ever to tune out. Buyers are overwhelmed, skeptical, and already looking elsewhere.
02
When content gets cheap, trust gets expensive.
AI flooded every category with content. That raised the value of credible voices and real perspective. People trust practitioners, experts, and third parties more than polished brand messaging.
The problem
The problem brands actually face.
For brands
- 01Brand content alone doesn’t carry enough weight with technical buyers.
- 02Finding the right creators is slow and inconsistent.
- 03Managing briefs, approvals, timelines, and publishing kills momentum.
- 04Content misses when it sounds like marketing copy instead of something a real person would say.
For creators
- 01No proper representation or clear path to the right partnerships.
- 02The market is noisy — inbound is random and rarely a good fit.
- 03No operational support for running campaigns professionally.
- 04Traditional agencies overlook builders and technical creators.
Why Resonant
Credible voices. Real results.
01
We know tech audiences
We understand category nuance and what makes content believable to technical buyers. No generic influencer playbooks.
02
Credibility over follower count
We match creators based on credibility, audience fit, and campaign goals. The biggest creator is not always the right creator.
03
We run the program
Campaign strategy, creator selection, briefing, execution, and reporting. Your team ships campaigns instead of managing spreadsheets.
How it works
Simple by design.
01
Campaign strategy & creator selection
Share your goals and audience. We find creators with the credibility, relevance, and reach your campaign needs.
02
Briefing & content development
We handle angle development and creator-ready content support so the output sounds authentic, not like marketing copy.
03
Execution & reporting
Program management from publish to performance. Reach, engagement, brand lift, and pipeline influence — all measured.
Common questions
Resonant, explained.
What is Resonant?
Resonant is an end-to-end influencer agency built for B2B SaaS, developer tools, AI infrastructure, and other product-led companies. We connect brands with vetted technical creators on LinkedIn, Substack, X, and YouTube — and run the campaigns end-to-end: brief, contract, content review, distribution, attribution.
Who is Resonant for?
Brands selling to builder audiences — B2B SaaS, developer tools, AI infrastructure, fintech infrastructure, and product-led companies whose buyers are engineers, founders, and product leaders. On the creator side: established product, growth, and engineering voices with audiences worth earning.
How is this different from a typical influencer agency?
Most agencies are mass-market — they roster lifestyle and consumer creators, optimise for reach, and don’t speak the language of technical buyers. Resonant only works with B2B SaaS and developer-tools brands; the creators we partner with are vetted for technical credibility, not follower count. We run the full operational layer — briefs, contracts, payments, reporting — so brands focus on outcomes, not creator-ops.
How do you vet creators?
Every creator we work with is hand-picked for technical credibility, audience quality, and the willingness to say no to off-niche work. Featured partners include Ravi Mehta, Crystal Widjaja, Dan Olsen, Nesrine Changuel, and Oji Udezue. The bar is set; the network grows from there.
What does it cost?
Pricing is custom and scoped per campaign — based on creator tier, deliverables, and program length. Book a meeting and we will walk you through what a campaign for your category looks like.